Getting a job today is very different from getting a job 10 years ago. Most companies now have some sort of digital presence, so it’s important for all new applicants to understand the basics of media—whether that’s as simple as mastering Microsoft Office or being fluent in social media jargon.
But for those interested in entering the digital space for their career, maybe as a digital marketing manager or a programmer, you must have the right set of skills in order to be considered. Other than having the proper education and background for the specific job, it’s imperative that all digital employees follow these three tips when trying to get hired.
Have a Presence Online
We don’t just mean any presence—you need to have the right presence throughout all of your online entities. Take some time out of your day to clean up your social media: delete old tweets, make your Facebook privacy settings a bit stricter and clean up the not-so-appropriate photos on your Instagram. Employers across all platforms will tell you that they look at your social media before hiring you, but companies focused on digital will go a bit further. Also, it goes without saying that if you don’t have a presence online, create one! This doesn’t mean just having a LinkedIn page. Try to create a blog, a portfolio, or a forum related to your profession that can prove how well-versed you are in the digital space.
Use Social Media to Your Benefit
It’s sometimes enough to simply clean up your social profiles to make them appropriate for employers to look at—but why not go a step further and make your profiles work for you? If you are a web writer, use your Instagram to post pictures of articles you have written. If you work in marketing, consider posting pictures of events you put on, teamwork exercises or passion projects you are proud of. Your social channels tell employers a lot about who you are as a person, so why not use that to your benefit and show them the things you want them to see?
Know the Programs
Programs are changing and updating every single day. If your job requires the use of certain programs, it’s your job to ensure you are up-to-date on any new features, updates or changes within those programs. A job may require the use of Photoshop, and while you may have used Photoshop back in college, that doesn’t mean you still understand how to use the latest version. Don’t let this stress you out: if a job requires you to be skilled in a program you don’t know too well, download it and teach yourself how to use it before your first day. If you are already skilled in the digital space, it is likely that this task will be easy and a great way to impress the interviewer.
If you are looking for a job in the digital space or a company looking to hire digitally-minded employees, contact The Goodkind Group to learn how we can help you. You can reach us at 212-378-0700 or visit our website to learn more about our services.