With digital at the forefront of everything we do, college graduates are often gravitating towards digitally-focused careers. In digital media, students are able to use their creative and analytical skills to flourish in a growing field that branches into many different job sectors. Here, we discuss four of the most popular digital media careers.
Media planning can be a fun yet stressful job. A media planner is responsible for determining which media is right for the client, brand or product. Most media planners work for advertising agencies to help them with their advertising campaigns, finding the best places, networks and forms of media to display and promote their ads. As a media planner, you are expected to have good contacts in media, from television stations to magazines, and to not only plan where the advertisements will go, but to ensure they get placed there as well.
Public relations has been a popular career for graduates for years, but as the world becomes more and more digital, the position has changed a bit. Before, a public relations executive would spend their days out to lunches, visiting clients and making in-person connections. While this is still partly true, a large part of a public relations manager is now spent in the office planning strategies, working with a team, researching and writing. To excel in PR, you need to have great communication skills, but also be skilled in writing, editing and planning.
With social media such a big part of our day-to-day, many companies look to hire in-house social media managers to manage their social sites or the sites of their clients. As a social media manager, you will develop social strategies and implement those strategies, ensuring they are working and up-to-date. You will also need to be skilled at analytics to better understand your campaigns and monitor their performance.
If you are looking for a job in digital media, or need skilled digitally-focused employees, contact The Goodkind Group to learn more about how we can help you. Give us a call at 212-378-0700 or visit our website for more information.