Marketing is fast-growing industry with more and more students graduating college with the hopes of becoming marketing professionals. Within the marketing realm, there are many career paths one can take. You can become an advertiser or focus your skills on public relations or digital marketing. While each of these paths require a marketing background, they all have different daily tasks and a different end goal. Either way, though, all marketing professionals must possess the right skills to succeed in their career.
Understanding analytics is vital in marketing. Digital marketers specifically need to understand the data generated by traffic interacting with your web properties or clicking on your marketing campaigns, so they can make improvements, explain their success internally or to their clients, target the right groups and improve the ROI. But even those not in the digital space should still be able to understand the basics of analytics given it is the only proven way to gain vital information on your campaigns and being able to understand the data is important for every aspect of a marketer’s job.
Whether it’s ad copy, press releases, or full blog posts, all marketers should be skilled in writing and editing. Most marketing companies will have their own content team or hire a set of writers, but the marketing manager or account manager should still be well-versed enough to understand what makes the writing good and what, if any, edits need to be made. Ensure you can write professional, yet witty, copy, too just in case an ad needs content alongside it or your team is in a bind.
Social media marketing has risen to become the top source of marketing for many brands and companies around the world, so it makes sense that you would need to be skilled in social media to be a successful marketer. You will need to understand how to increase web traffic, how to drive awareness through social platforms and how to write social media-friendly copy.
Public Speaking & Communication
A big part of marketing is working with clients, pitching ideas and conducting meetings. All these tasks require good communication skills. Having experience in public speaking is a great addition to your resume as it proves that you can speak calmly and effortlessly in front of a large crowd, whether that involves a board meeting, your own company or clients.
A big part of marketing is creating ads and websites for clients, which requires knowledge on coding, HTML and design. Usually, there will be a team member tasked with creating the end product, but it will be you who relays the information to the client. Because of this, you will need to understand the aspects of the design, what went into the code, and how it will affect the client moving forward.
If you are a marketing professional looking for a job, or a marketing firm looking for skilled members to add to your team, contact The Goodkind Group to learn how we can help you. You can reach us at 212-378-0700 or visit our website to learn more about our services.