Social media can be a powerful tool when finding a new job. LinkedIn can open serious doors for your career, but so can Twitter, Facebook and other social networks. They’ve always said it’s all about who you know, so using social media to find a job can be beneficial.
For all the good social media can do during your job search, it can also do a great deal of harm. Because of this, you should do a social media audit before you begin applying for jobs. To guide you in this audit, here are five key social media rules to follow when applying for jobs.
1. Keep Social Media Interactions Professional
You might make a new professional acquaintance using social media. That’s great and you can certainly pursue opportunities you find through your social network but be aware of the difference between personal and professional interactions. Use formal greetings, check your spelling and grammar carefully and be respectful to the other person.
2. Make Yourself Facebook Rules for What to Post
It can be easy to forget that what you share on Facebook is viewable outside your network. Set yourself some Facebook rules for what you share to ensure it doesn’t hurt your career.
This might mean never posting about your current employer or only sharing the positive aspects of your job. No one wants to hire someone who constantly complains about their work so keep it as positive as you can.
Set your privacy settings in a way that makes you comfortable. You don’t have to share your family situation with an employer if you don’t want to so you can hide photos of your children using privacy settings. Just know that nothing is ever fully hidden from an employer who wants to know more using their tech resources. Creating Facebook rules for yourself can help you balance personal and professional interactions on the platform.
3. Post to Social Media on Your Own Time
Imagine being an employer who visits your social media pages and finds a slew of posts during the 9 to 5 window when you traditionally should be working. That doesn’t instill confidence in the employer that you are hardworking and focused on work when you are there. Again, no matter what your privacy settings are, a potential employer can find what you’ve posted and when and posting during working hours can be a major red flag.
4. Don’t Connect with Everyone
There’s a ton of spam out there when it comes to social media networking. And if you connect with someone you don’t know or have a true connection to, you risk tarnishing your network.
This is especially true on LinkedIn because once someone connects with you, you open up your network to that person. No one wants to receive repeated sales messages from an individual, which you risk happening to your network when you connect with random individuals. On Facebook, you can get hacked when you connect with people you don’t know, which again, tarnishes your reputation and puts you at risk.
5. Network at All Times
You don’t want to find yourself in need of a new job with no professional networking. Don’t turn down opportunities to network, either virtually or in person, that you find through social media. This will make your next career move easier, regardless of whether that’s in one year or ten years.
If you’re ready to take the next step in your career, The Goodkind Group can help. Contact us to find a new role or hire your next star employee.