Digital media is one of the fastest growing industries in the country. Each day, our digital economy is increasing and the need for talented workers in the digital space is at an all-time high. But, to land a position in digital media, you need to possess certain skills to prove you have what it takes. Whether you are going into digital marketing or digital media planning, make sure you know these five things before handing in your next application.
You Need to Know Analytics
Knowing your metrics is the key when making decisions regarding additions or changes to your digital presence. Understanding your traffic, their origin along with what they do when they reach you online is critical to making informed choices regarding your website or your online and offline campaigns. The final key part of dealing with the metrics is to understand it well enough to be able to communicate the nuances of the numbers to executives, sales teams & finance. These groups will be looking to you to report on the business’ growth as it pertains to traffic, conversions and ROI so understanding the numbers is critical.
You Need to Know How to Write
Being able to write a book isn’t necessary, but you will need to have enough content skills to be able to write headlines, summaries, social media posts and ads. You may also be tasked with writing landing page copy or editing blog posts, so having a strong grammatical background is key. And just knowing how to write isn’t enough anymore—you need to be able to write intriguing content that pulls a reader in.
You Need to Know Social Media
Social media marketing is a huge part of any digital media professionals day-to-day. So much of our media is consumed by social channels, so you need to not only know how to use these channels, but how to use them to your client’s benefit. Understanding Facebook Business and Instagram are important, but you also need to know how their algorithms work and what type of copy will get your post looked at the most.
You Need to Know How to Communicate
A lot of work done in the digital space is anything but digital. In fact, as a digital media professional, you will often be presenting to an audience, working with a team and interacting with clients and customers on a daily basis. Having the skills to communicate effectively and share your ideas in a way everyone can understand is an important quality to have when looking for digital media positions.
You Need to Know the Digital Space
There are many platforms and programs used constantly in digital media. From WordPress to Search Console, you need to know how to use these programs efficiently. It’s also wise to know programs like Photoshop and other video and photo editing platforms, which will come in handy for many projects you will be tasked to complete.
If you are looking to enter the digital space, move up in the digital world or hire new team members to join your digital company, contact The Goodkind Group to learn more about how we can help you. Give us at 212-378-0700 or visit our website for more information.
