Your LinkedIn profile often serves as your first impression with prospective employers, so it’s important that it does you justice. It’s no coincidence that a common hiring tip is to make and leverage a LinkedIn profile – hiring managers often turn to LinkedIn as a recruitment tool to find and vet potential candidates. The professional networking site can be a great platform to showcase your experience, connect with other professionals and potentially even land your dream job. Follow these 8 easy LinkedIn tips to make sure you put your best foot forward with a perfect profile.
Use a Professional Photo
Your photo is the first thing anyone will notice about your profile, so selecting an appropriate picture is key to getting off on the right foot. You don’t necessarily need to pay for a professional headshot (though you certainly can), but you should use a professional-looking image. Avoid selfies and group photos and instead choose a picture that shows you as the focal point. You should be professionally dressed and looking your best to make a great first impression.
Follow a CV Format
LinkedIn is a popular recruitment tool, so you should take the time to fill your profile out to ensure that potential employers will find you when they are searching for candidates with your experience. Take the same approach as you would when writing your resume so hiring managers get a sense of your experience and career progression at a glance.
Publish Unique Content
In addition to a job board and recruitment resource, LinkedIn also serves as an educational resource and place for professionals to share insight and ask for advice. You can help position yourself as a subject matter expert by showcasing articles you’ve written, projects you’ve done or programs you’ve designed right on your profile. Developing and sharing unique content will help you stand out and provide new opportunities to engage with your peers.
Grow Your Network
As your network grows, so does the potential for opportunity. If you indicate on your profile that you are an open-networker, you invite like-minded professionals to connect with you. You should actively seek to connect with new people in order to develop an active and robust network. Joining industry groups will help you connect with others in your field and give you opportunities to share knowledge.
You should take the same care when writing your LinkedIn profile as you would when writing your resume. Proofreading your resume is a common hiring tip and it also holds true in the context of LinkedIn. You want make a good impression, so it’s key that spelling or grammatical errors don’t detract from your profile. If possible, ask a friend or colleague to take a second look so you can be ensure that everything is correct.
It can be easy to forget about LinkedIn when you aren’t actively searching for a job, but it’s in your best interest to keep your profile up-to-date at all times. Adding and updating content will keep your profile fresh and ensure that it appears in recruiters’ searches when they are looking for qualitied candidates like you. Even if you aren’t actively looking for your next step, it is always a good idea to position yourself to hear about new opportunities. You never know when your dream job might present itself.
Engage and Share
To make the most of LinkedIn and position yourself as a subject matter expert in your field, you should actively engage with your network and share interesting content as much as possible. LinkedIn can be a great resource, not only for finding a job, but for developing yourself professionally. Share relevant content and offer advice. Help your colleagues and connections when you can, as they may one day return the favor. Engaging in this manner will boost your ranking in the search algorithm, but more importantly, it will enrich your experience and provide you with untold resources.
Don’t be Afraid to Get a Little Personal
While you should keep a very professional tone on LinkedIn, you shouldn’t be afraid to show a little personality. You can highlight your volunteer experience, your interests and your personal achievements on your profile. This will help you stand out in the crowd and open the door for others with shared interests to connect with you.
If you are looking for a new career or a company looking to find new candidates on Linkedin, consider enlisting a professional like the recruiters at The Goodkind Group to help. We can help to vet candidates and find the best match for both company and employee. For more information, give us a call at 212-378-0700 or visit our website for more information.