|Instagram is a top photo sharing platform. While it’s known less for its words and more for its images, it can still be a great place to expand your career and find your next job opportunity.
The platform is often a place where people think about sharing more personal stories, but it’s a great opportunity to share professional images and messages as well. Here are some ways to use Instagram to find a job.
Do research on Instagram for interview prep
Before you pick up the phone for an interview or walk into the business to meet the hiring manager, do your research. Instagram can give you a great idea of who a company is and what their culture is like.
You’ll want to expand your research outside of Instagram as well, but it’s a great place to start. Instagram is a photo sharing platform so it will also be easy to get a feel for the company at a glance. You’ll be able to tell if they’re super serious or a bit more playful.
Create your own brand
Instagram allows you to share more about yourself and create your own brand. Think about the types of posts you share and how you edit your photos. There is likely some continuity to them—this is your brand.
How you write about yourself is also how you create your own branding. If your goal is to use Instagram to get a job, keep in mind that you want to keep your language professional and free of foul language.
Share photos of you prepped and ready to go to a networking event. This will help you get even more benefit by extending the in-person experience to Instagram networking.
Do some Instagram networking
Instagram is a top place for influencers. Influencers represent a company or multiple brands in an industry to showcase products and information. If you’re looking to get a job at a specific company or within a certain industry, do some Instagram networking by following the influencers in that circle.
Even if the influencer never follows you back or pays any attention to you, an influencer can help you prepare for an interview. The more you know, the better prepared you can be to land that new position.
Highlight your work
Instagram is a great place to post a photo of the work you’ve recently completed. Whether that be a graphic design project or a snapshot of a chart from a recent presentation, Instagram networking comes to life when you bring out your professional work.
You don’t know who might find you on Instagram and having that content on there helps you to show that you’re serious about your career, even on a more personal platform.
Take advantage of hashtags
Hashtags on Instagram make your content discoverable. When you post about a trending topic or use a company’s hashtags, this makes it easier to find you. A company could stumble upon your post that talks about them because you used their branded hashtag.
Just be sure you use them in moderation because you don’t want your post to just be a sea of hashtags. You should also ensure that you are using branded hashtags appropriately. Don’t include a hashtag unless it is relevant to your post.
If you’re ready to showcase your experience on social media to get a new job, reach out to The Goodkind Group for more tips and insights on how to make your next job change.