Linkedin is a great tool for everyone in the workforce: companies can use it to find qualified candidates and employees can use it to showcase their skills and find job openings—even recruiters like us at The Goodkind Group often use Linkedin to find the right employee for our clients and to place our candidates into their dream job.
When used correctly, Linkedin is a great social network that can help you excel in your career and grow your company. But when used incorrectly, it can be quite detrimental to your success. To avoid making a Linkedin page that only serves to hurt your chances of employment or advancement, never include these things.
Within your Linkedin profile, you include your experience from past and current jobs and projects you have worked on. Each experience you encounter has its’ own set of positives and negatives, and while one specific job may have treated you unfairly, never include that bit of information on your profile. Stick to the tasks you completed while there and the responsibilities you had. If you were laid off and it accounted for a gap in your work timeline, don’t include this on your profile, instead let the company ask you if they are concerned or bring it up during an in-person interview.
A Linkedin profile should be one thing: professional. Never include a profile picture from a night out or in an outfit that may be deemed inappropriate. It is not required to have a professional photo taken for the site, but you should work hard to find a photo that you would be comfortable showing the CEO of a large corporation. The same is true for any objectives, added information or job descriptions you will add—keep it simple and to the point and try not to add fluff just to make a description feel longer.
Proofread everything you include on your Linkedin profile before you click submit. Write out your job descriptions in a word document to guarantee that there are no grammatical or spelling errors and even go a step further by having a friend or colleague read over your page to ensure it makes sense. One simple mistake could be the decision between you and another candidate. You also want to confirm that the job titles, dates and descriptions match what is on your resume or cover letter—keep things uniform to avoid any confusion.
Any proprietary information from a previous company or sensitive details about their programs or day-to-day should never be included on your Linkedin page. Similarly, any private details about yourself should also be excluded. While Linkedin is a site for the workforce, it is still a social media platform and any private information will be open to the public.
If you need help with your Linkedin page or help finding the right candidates, contact The Goodkind Group to learn more about how we can help you. Give us a call at 212-378-0700 or visit our website for more information.